Vico Homes rebrand Motion Video, Print & Social campaigns 

Using Adobe After Effects, Illustrator, InDesign, Photoshop & Premiere Pro

Aim
To embed the new brand strategy for Vico Homes into an engaging and memorable visual identity across all media and touchpoints, ensuring it is consistent and enhances customer and colleague connection.

Outcome
I delivered refreshed assets for pre and post launch across digital, print and video, ensuring a unified brand presence.

I created a motion graphics video to introduce the new brand, helping customers and colleagues understand what the brand represented and how it applied to everyone. I re-branded internal and external materials including the colleague handbook, signage, policy templates, letterheads, PowerPoint presentations and social media posts, ensuring the new brand was consistently embedded from launch and clearly communicated to wider teams.

Following the success of this project I was nominated for an award at the Comms Hero Awards in October 2025 and received strong positive feedback from senior colleagues, including the following:

“Chris has fundamentally transformed our approach to customer communication. His work has built bridges of understanding, fostering trust and a deeper connection between Vico Homes and our valued customers, making their journey smoother and more informed.”