Prospect Health’s Veterinary Email & Video Campaign

Using Adobe After Effects, Illustrator & Photoshop, Notepad++ and GroupMail

Aim
To attract Veterinary applicants that were not looking for a new role and persuade them to look at new opportunities.

Outcome
To attract our target audience, I created a motion graphics video which was promoted across our social media channels through sponsored adverts, using our own database to target suitable applicants. I used animation to portray the message as I was able to be more creative and flexible with the graphics. 

Alongside this, I created a responsive HTML email which targeted the same audience, including job adverts tailored to this local area through four different email variations, to data I segmented. I ensured the UX, CTA’s and brand guidelines were all taken into consideration.