Barracuda
Email & Social Campaign

Using Adobe Photoshop & Illustrator, DotDigital

Aim
To create a campaign to increase sign up rates to a webinar, hosted by Barracuda and Microsoft Office 365.

Outcome
As Barracuda and Microsoft were both partners in the campaign, I had to take both brand’s guidelines into account when delivering the email and social assets. It was key to understand the target audience so the campaign was designed to be familiar to their brands. When designing the responsive HTML email, UX had to be considered alongside driving the recipient to the call to actions throughout the email. This was achieved by using contrasting colours and added icons directing the users to the desired place. The social cards replicated the imagery from the email to provide consistency across the campaign.