Cash Wise Motion Graphics Video & Digital Design

Using Adobe Illustrator, InDesign, Photoshop & After Effects

Aim
To digitally promote WDH’s Cash Wise service, who help customers manage their own finances, whilst reducing overheads by bringing the previously outsourced creative work in-house.

Outcome
After brainstorming with the wider marketing and Cash Wise team, I created a series of animated videos which told the story of character ‘John’. With a new instalment each month, the audience were able to follow John’s journey over the course of a year, including starting a family and being made redundant, and relate to how Cash Wise could offer their support to them, who may be experiencing similar situations.

During the month each video was published, I created images to support and emphasise Cash Wise’s message that were uploaded to social media pages.

I also created various supporting assets alongside the video story board such as social media images and email footers.