Prospect Health’s Australia GPs Motion Graphics Video, Email & Print Design

Using Adobe Illustrator, InDesign, Photoshop, After Effects & Premier Pro, Notepad++, GroupMail

Aim
To attract GPs to move from their home and job in the UK, to work and live in Australia.

Outcome
Using different marketing channels, I designed a full promotional campaign to widen our reach and engagement of our target audience; UK based GP’s. 

Firstly I designed and coded a responsive HTML email to be sent to all GP candidates on our CRM system, keeping in mind UX and brand guidelines. I researched Australia to entice the recipient with colourful, lively images and perks of the job. The CTA’s linked to a landing page I created, outlining the key benefits and giving opportunity for the recipient to submit their interest. 

To widen our reach across social platforms, I created a series of videos to target specific audiences using sponsored adverts. I chose animation as it gave me the ability to bring the concept to life with no limits, and easily portray the message with key selling points.

I designed a stand and brochure in line with Prospect’s branding, keeping all colours, typography and style consistent to create an attractive message and encourage GP’s to visit our stand.