Arcserve Email & Social campaign 

Using Adobe Photoshop, Illustrator & After Effects, DotDigital

Aim
To promote Arcserve’s promotional products and upcoming webinar.

Outcome
To encourage resellers to sign up to Arcserve’s webinar, I designed an email to send to targeted recipients on our CRM system. Keeping to Arcserve’s brand guidelines, I designed and created assets for the email, using imagery to emphasise their cloud based products.

For the social images, I kept to each product’s own style of branding to bring familiarity to the end user.

I also created a motion graphics video to promote Arcserve’s new products that CMS were selling. The brief was quite text heavy, so I kept the other elements of the video clean and simple. This was shared across our social media platforms to increase engagement and webinar sign up rates.